Future of AI & Blockchain in Insurance CRM

Authors

  • Vasanta Kumar Tarra Lead engineer at Guidewire software, USA Author
  • Arun Kumar Mittapelly Senior Salesforce Developer at Upstart, USA Author

DOI:

https://doi.org/10.70589/JRTCSE.2022.1.6

Keywords:

Machine Learning, Artificial Intelligence, CRM, Blockchain, Insurance CRM, Efficiency, Transparency, Fraud & Security, Automation, Natural Language Processing, Technology

Abstract

Especially in customer relationships management (CRM), artificial intelligence (AI) & the blockchain are transforming the insurance sector. AI improves client contacts & also raises the simplicity & efficiency of customer service by means of chatbots, predictive analytics & the tailored policy recommendations. Blockchain's distributed and tamper-resistant features serve to reduce fraud by means of openness and security in transactions, therefore simplifying operations. Blockchain-driven smart contracts remove intermediaries and accelerate claims processing and insurance issue, hence lowering delays. Underlying risk assessment, underwriting, and claims settlement, AI-driven automation increases price accuracy and expedite remedies delivery. These technologies jointly build confidence between insurers and policyholders by guaranteeing data accuracy and thereby reducing conflicts. By adding blockchain and artificial intelligence into CRM systems, insurance companies may provide clients seamless, quick, very tailored experiences. Blockchain's improved transparency and artificial intelligence's data-driven insights enable insurers to make better decisions and increase customer satisfaction. Using these developments will help insurers that embrace digital transformation to have a competitive edge, therefore lowering costs and improving service quality. This robust blend will influence insurance CRM moving forward and provide a more rapid, safe, and customer-centric approach. Companies adopting AI & blockchain may raise operational efficiency & improves customer relations by means of fair pricing, faster claim settlements & more transparency. By defining new criteria for consumer involvement within the organization, trust & the efficiency, these technologies will eventually transform the relationships between insurance companies and their customers.

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How to Cite

Vasanta Kumar Tarra, & Arun Kumar Mittapelly. (2022). Future of AI & Blockchain in Insurance CRM. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), 10(1), 60-77. https://doi.org/10.70589/JRTCSE.2022.1.6