How Artificial Intelligence is Transforming Customer Experience in Online Shopping Experience
DOI:
https://doi.org/10.70589/JRTCSE.2025.13.1.6Keywords:
Artificial Intelligence, Digital Shopping, E-commerce, Customer Experience, Natural Language Processing, Computer Vision, Personalization, Ethical Considerations, Augmented RealityAbstract
The integration of artificial intelligence (AI) into digital shopping platforms represents one of the most significant technological shifts in retail since the emergence of e-commerce itself. This paper investigates the different aspects of customer shopping journey that are getting transformed with AI, the promising technologies behind these applications and notable limitations. Drawing from recent market analyses, industry case studies, and emerging research, we investigate how AI is reshaping various aspects of the shopping experience while also considering the practical and ethical challenges that accompany this transformation.
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Copyright (c) 2025 Udit Mehrotra (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
