1.
Vasanta Kumar Tarra, Arun Kumar Mittapelly. The Role of Generative AI in Salesforce CRM: Exploring How Tools Like ChatGPT and Einstein GPT Transform Customer Engagement. JRTCSE. 2024;12(1):50-66. Accessed April 22, 2026. https://jrtcse.com/index.php/home/article/view/JRTCSE.2024.1.7