VASANTA KUMAR TARRA; ARUN KUMAR MITTAPELLY. The Role of Generative AI in Salesforce CRM: Exploring How Tools Like ChatGPT and Einstein GPT Transform Customer Engagement. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), [S. l.], v. 12, n. 1, p. 50–66, 2024. Disponível em: https://jrtcse.com/index.php/home/article/view/JRTCSE.2024.1.7.. Acesso em: 22 apr. 2026.