Satyashri Anirudh. “Designing and Implementing Personalization Techniques in Financial Services Using Segmentation Data”. JOURNAL OF RECENT TRENDS IN COMPUTER SCIENCE AND ENGINEERING ( JRTCSE), vol. 13, no. 2, Apr. 2025, pp. 60–75, https://jrtcse.com/index.php/home/article/view/JRTCSE.2025.13.2.7.