Personalizing Banking Services through CRM Technologies
Keywords:
Customer Relationship Management (CRM), Banking Services, Data Analytics, Operational Efficiency, Financial Services, Customer-Centric ModelAbstract
The banking industry has witnessed a paradigm shift towards customer-centric models, driven by the advent of Customer Relationship Management (CRM) technologies. Personalizing banking services through CRM technologies enhances customer satisfaction, loyalty, and profitability by leveraging data analytics to understand and anticipate customer needs. This paper explores the integration of CRM technologies in banking, focusing on how they facilitate personalized services and improve operational efficiency. The study examines various CRM tools, their implementation strategies, and the resultant impact on customer relationships. Additionally, it discusses the challenges faced by banks in adopting CRM systems and provides recommendations for successful integration.
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Copyright (c) 2016 Akihiro Watanabe (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
