Exploring User Identification with Third-Party Cookies
Keywords:
Third-party cookies, user identification, cross-site tracking, payment integration, targeted advertising, cookie mechanism, privacy concerns, GDPR compliance, CCPA complianceAbstract
Third-party cookies enable seamless user identification and personalization across different websites by sharing data between domains. This article explores the mechanisms behind third-party cookies, focusing on practical use cases involving a payment provider (xyz.com) and an advertisement network (advertisement.com) integrated into multiple merchant websites. It demonstrates how third-party cookies facilitate personalization and targeted advertising while analyzing the underlying workflows, implementation, and privacy concerns.
References
Mozilla Developer Network (MDN). "HTTP Cookies." https://developer.mozilla.org/
RFC 6265. "HTTP State Management Mechanism." https://tools.ietf.org/html/rfc6265
Google Developers. "Chrome DevTools Overview." https://developers.google.com/web/tools/chrome-devtools
"SameSite Cookie Changes." https://www.w3.org/2020/Talks/chrome-samesite-20200416.pdf
Base64 Encoding in Java. "Java 8 Encoding and Decoding." https://docs.oracle.com/
GDPR. "General Data Protection Regulation." https://gdpr-info.eu/
CCPA. "California Consumer Privacy Act." https://oag.ca.gov/privacy/ccpa
Pathak, S. K. (2024). User Identification Through First-Party Cookies. Journal of Recent Trends in Computer Science and Engineering (JRTCSE), 5(6). https://doi.org/10.70589/JRTCSE.2024.5.6
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Copyright (c) 2024 Sunil Kishor Pathak (Author)
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
